Client: Grafton Police Department, Grafton, WI
Role: Graphic Designer · Photographer
Scope: 29-page annual report (print & digital), visual identity, original photography
Year: 2021 - Ongoing
Format: Letter-size landscape · CMYK print / RGB digital PDF
Tools: Adobe InDesign, Illustrator, Photoshop, Lightroom
Role: Graphic Designer · Photographer
Scope: 29-page annual report (print & digital), visual identity, original photography
Year: 2021 - Ongoing
Format: Letter-size landscape · CMYK print / RGB digital PDF
Tools: Adobe InDesign, Illustrator, Photoshop, Lightroom
Overview
The Grafton Police Department serves the Village of Grafton, Wisconsin, guided by four values it calls C.A.R.E.: compassion, accountability, respect, and empathy. Each year it shares its work and accomplishments with residents in an annual report.
The Challenge
The department’s past reports were plain Word documents, and it had no photos to show its work. It wanted a report residents would actually want to read, one that reflected a department built on community trust.
My Approach
A visual identity, not just a document. I created a visual system the department could use beyond this report, with a palette drawn from its existing logo plus typography, layout grid, and graphic elements.
Original photography. I photographed officers, K-9s, equipment, and the community so the report showed real people instead of stock images.
Designed for both formats. The digital version reads as continuous pages, while the print edition adds planned blank pages so every spread falls correctly when bound.
The Result
The department published the report on the Village of Grafton’s website and adopted the identity for later materials. The project also started an ongoing relationship: I later designed the logo for the Grafton K9 Foundation and was referred by an officer to cover his high school lacrosse team.
I have been working very closely with John for several months on a report design project. John is excellent to work with. He brought an amazing view and perspective to the project; he is very skilled with graphic and artistic design of digital reports. He is very kind, and professional, and the quality of his work is amazing. He has complete follow through on projects and puts in much more than is required to fulfill his commitment. I plan on collaborating with him in the near future on a few more projects and am excited about what is to come. I would highly recommend John Sengdalaphet for any graphic, artistic, or photographic need that you have!
-Clarissa Allen, Former Administrative Assistant to the Chief of Police