Located in Milwaukee, WI , This is It is co-owned by Rupaul's Drag Race and entrepreneurial icon, Trixie Mattel. It is known for being the oldest running LGBT bar since 1936.
WHY?
This is It hosts many drag shows including local and guest performers with guests who are icons in the LGBT community and also known worldwide to supporting allies. The bar needed a designer who can produce digital ads for their social media with fast turn-around time. This also gave me the opportunity to establish a brand guide for consistency throughout their social media. This further extended to designing their Specials menus and ads for online post and print.
IDEA
The show ads are created in both horizontal and square formats. The horizontal format is based on Facebook Event Cover dimensions while square is for Instagram. The idea is the same for guests meet and greet ads. Through extension, ad stories are created for Instagram in special occasions such to promote a meet and greet with Trixie Mattel herself. Show ads can be creative based on show hosts' vision or based on my own direction though a hint of brand can be implemented. Specials ads are mostly restricted with brand guidelines, utilizing fonts and formats established.
