Client: Visionary League
Role: Graphic Designer · Web Designer · Social Media Manager · Video Editor
Scope: Event campaigns, print & digital ads, social media content, event photography
Year: 2022–Ongoing
Tools: Adobe Illustrator, Photoshop, InDesign, Lightroom, Premiere Pro
Role: Graphic Designer · Web Designer · Social Media Manager · Video Editor
Scope: Event campaigns, print & digital ads, social media content, event photography
Year: 2022–Ongoing
Tools: Adobe Illustrator, Photoshop, InDesign, Lightroom, Premiere Pro
Overview
Visionary League is a Wisconsin nonprofit that creates opportunities for people from underrepresented backgrounds in tech and creative careers. Through mentorship, networking, and community events, it helps people build connections and get past the barriers that keep them from growing professionally.
A community organization depends on people showing up. I handled Visionary League’s creative and marketing work, from the first sketch to event day, turning its mission into visuals that brought people in the door.
The Challenge
Visionary League ran a recurring flagship series alongside one-time events, and each one had to reach people across print, Instagram, Facebook and email. The challenge was making every event stand out while keeping the organization recognizable as one brand.
My Approach
One idea, many formats. Each campaign started with a single key visual that I adapted to every platform, from print flyers to Instagram Stories, so people recognized the event wherever they saw it.
Details first. Event promotions fail when people can’t quickly find the what, when, and where, so I kept that information easy to read in even the smallest formats.
Real people, not stock photos. I photographed the events myself, so the promotion showed actual members of the community.
THE WORK
WOMEN, WINE + TECH EVENTS
Visionary League’s flagship event, held every six months, bringing women in technology together for conversation, connection and a glass of wine. Each edition needed to feel familiar to returning guests and new to first-timers, so I kept a core look for the series and gave every edition its own twist.
Women, Wine + Tech 4.0 5x7 Postcard Size Flyer
Women, Wine + Tech 5.0 5x7 Postcard Size Flyer
Wakanda Forever Movie Premiere Social Networking Event
A community mixer built around Black Panther: Wakanda Forever. The promotion drew on the film’s energy while staying clearly Visionary League.
Wakanda Forever Print and Digital Ad
Social Media Feature Ad
Social Media Feature Ad
Instagram Story Concept
V-League Summit 2023: An InDepth Focus on LinkedIn
A one-time event that needed a complete campaign of its own, including a Facebook cover, social ads, and square feed posts.
V-League Summit 2023 Facebook Cover
V-League Summit 2023 Social Ad
V-League Summit 2023 Square Ad
Event Photography
Networking sessions, speakers and attendees, showing what it actually feels like to be in the room.
THE RESULTS
Over 3 years, I served as Visionary League’s creative team, so the organization could focus on building its community. Every event went out with polished promotion, and Visionary League presented one cohesive brand across every channel.
30+ assets designed across print, digital, and social
5 events promoted from concept to event day
An original photo library the organization continues to use
John is an awesome designer whom I can always count on. He's matched the style and look of our Visionary League brand and has exceeded our expectations. I definitely recommend him for graphic design, web design, and photography work!
- Arlando Monk, Founder